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What We’ll Discuss Today AI has revolutionized the way we manage advertising campaigns on Meta. What used to be a simple automation tool has now become an essential component for analyzing, optimizing, and creating highly targeted and effective advertising strategies. In the day-to-day management of advertising campaigns, I use AI at various stages of the […]

What We’ll Discuss Today Today, we know that simply tracking conversion events is no longer enough. It is essential for platforms to access a sufficient amount of data, but more importantly, that data needs to be of high quality. For this reason, I’ve decided to revisit the topic of the Pixel, but this time, focusing

Why is Personalization in Email Marketing So Important? Let’s start with a basic principle: a generic email risks being ignored, while a tailor-made message can capture attention and create a deeper connection with the recipient, helping us achieve our business goals. When our users receive an email, we have very little time to grab their